Aspiration for Vietnamese goods revival


(QNO) - The programme of “one commune, one product” (OCOP) is expected to bring back the position of Vietnamese hundreds-year-old goods. The programme is looking for solutions to the development of local products.

 One commune, one product
One commune, one product

The OCOP national programme is implemented based on 3 regulations: local actions towards the globe; self-reliance, self-confidence, and creativity; human resource training. The program focuses on local goods and services in the whole rural areas.


Quang Nam province with over 160 local products is fully confident of entering the OCOP programme in order to promote agricultural and rural development.

It is mentioned that Hoi An traditional lanterns are now considered as a specialty. They are in canarium shape covered with fabric, so they are easy to be fold and moved. Since Hoi An was known as a tourist destination, the products of Hoi An traditional lanterns has become favoured. The career of making lanterns here is going on its development.

Hoi An traditional lanterns
Hoi An traditional lanterns

Hoi An latern has gone beyond the local border to become a national product and to be one of 50 famous brands since 2013. In addition to Hoi An lantern, more than 160 products of 6 groups, including food, beverages, herbs, fabrics and garments, souvenir - interior - decoration, and rural tourism services. 30 of them have been registered for quality. 36 products have been registered to protect intellectual property. These products have found their position in the domestic market and also followed foreign tourists abroad. Tourism growth is a good chance and an advantage to develop local traditional products in Quang Nam.

OCOP connection

The story of OCOP is not strange to Quang Nam because the programme of “one village, one product” (OVOP) started in this province under the support of JICA (Japan International Cooperation Agency) in 2008. The traditional fine-art handicrafts and agricultural products have been paid more attention since then. The strong growth of these products groups is expected to bring Quang Nam rural areas to sustainable development in the spirit of the OVOP and OCOP programmes.

Reportedly, a detailed proposal on building the OCOP plans will be completed and submitted in December 2017 by the Department of Agriculture and Rural Development of Quang Nam. It is considered that internal connections of a community to make a chain of new qualified products are extremely important to the success of the OCOP programme. Besides, trade promotion, brandname building, product quality management, investment attraction, and consumer connection are also very necessary. At the same time, Quang Nam will set up “high-end shops, luxury products” to show the provincial typical products and organize trade fairs to link provincial agricultural products with consumption markets.

People as subject

At the national workshop on the OCOP project taking place in Hue city, a lot of experiences in the OCOP programme were shared, which contributes to bringing OCOP into practice easily.

Ma Chau silk weaving
Ma Chau silk weaving

Besides product quality, the abilities to run production and trade promotion, agricultural and rural development policies are required to be successful in the OCOP programme. According to some experts, local products are our advantage because they cannot be imitated without being recognized. Therefore, a locally-based, standardized programme on product value chain development such as the OCOP is really necessary.

In some nations in Asia (such as Thailand and Japan), OCOP has been a national strategy for stepping up local production, improving product quality, promoting local product consumption, registering trademarks for typical products. In this strategy, people are subject of the production with the authorities’ supports of technology, finance, advertising, marketing, infrastructure development, and training human resources.

Traditional products have their own values. The spirit of traditional culture will make up a sustainable economy. The OCOP programme extends to all rural occupations, making the products of provenance, and remaining the belief of the profession. So, Vietnamese values will be revived.


The problem is whether the vicious circle of raw materials – products – markets can be solved in Quang Nam via the OCOP programme.

Ngoc Linh ginseng fair
Ngoc Linh ginseng fair

The challenges in traditional silk and garment craft is an example where there is a lack of raw materials and consumption markets due to comparative prices with industrial, imitated, and even imported products. They are also the difficulties most of Quang Nam traditional craft villages have. Moreover, the problem of trademark has not been paid attention. Many local typical products such as Gari orange (Tay Giang district), Tam Hai seaweed, Nui Thanh and Binh Minh squid, Tien Phuoc grapefruit, and reishi have not been registered for their brand name. Therefore, trademark is also an imperative task of both local craftsmen and authorities. Furthermore, vocational guidance and training, and the outputs of the products are still very difficult.