Building a brand for Tien Phuoc pepper

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(QNO) - Tien Phuoc pepper has higher economic value than other kinds of pepper. Therefore, Tien Phuoc district (Quang Nam province) wants to build a brand for this product, making the pepper tree the main plant in the district.

The pepper specialty of Tien Phuoc has been recovered successfully.
The pepper specialty of Tien Phuoc has been recovered successfully.

Tien Phuoc pepper has been well-known for a long time. It used to be an exported product originated from Đàng Trong (Cochinchina) in the 17th century. The area of pepper trees in Tien Phuoc district was about 450ha in the 1980s. Its production was high, and the profits from pepper increased. However, its area has been reduced dramatically since the late 20th century. Therefore, it is necessary to recover the area of pepper trees, making it the main production in the district’s agricultural structure. The pepper planters are technically and financially supported, helping them believe in the economic efficiency of the pepper trees. As a result, 20ha of the pepper area was recovered in the period of 2012-2016.

The farmer beside his Tien Phuoc pepper trees
The farmer beside his Tien Phuoc pepper trees

The price of Tien Phuoc pepper is now 7 times as much as that of the others thanks to its characteristic flavours. So, its area keeps on being enlarged.

An area of Thien Phuoc purebred pepper
An area of Thien Phuoc purebred pepper

Tien Phuoc pepper has its cooperative brand. It will soon be registered for geographical indication and promoted to the public.