(QNO) - The “Essence of Vietnam” has just been selected as the common tourism brand name for three localities in central Vietnam including Quang Nam, Hue provinces and Da Nang city.
|Representatives from the three localities’ tourism sector signing an agreement for the common tourism brand name on May 18th.|
The idea of this brand name was suggested by the experts from the project of Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (EU-ESRT). The “Essence of Vietnam” expresses profoundly the special tourism products of three central coastal localities including cultural history, heritages, nature - sea and islands. The EU-ESRT will continue to co-ordinate with the localities to complete the brand name logo and slogan as well as consult about marketing.