Pham Thi My Nuong’s start-up story is closely attached to her local wild plant- curcuma aromatic.
According to a folk remedy, the starch of curcuma aromatic in combination with milk helps make dramatic health recoveries. Experiencing this remedy, she decided to invest in commercialization of the starch obtained from curcuma aromatic.
Curcuma aromatic is a wild plant in Tien Phuoc district, Quang Nam province. However, since she decided to invest in curcuma aromatic starch, Nuong has rent land and employees to plant it.
Her products now become popular with customers all over the country. It is known that the starch of curcuma aromatic can help treat diseases related to the tightness across one’s chest and difficulties in breathing, indigestion, nosebleeds, vomiting blood, blood in urine, cirrhosis and female diseases.