"The Essence of Vietnam" – tourism brand identity of 3 localities in Central Vietnam

Source: toquoc.vn |

(QNO) - The ceremony to announce the identity of joint tourism brand logo “The Essence of Vietnam” of Da Nang city, Thua Thien Hue and Quang Nam provinces has just been organized in Ha Noi city. This tourism logo was built by the Departments of Tourism of Thua Thien Hue and Da Nang, Quang Nam provincial Department of Culture, Sports and Tourism, with the support of the EU - ESRT project (funded by European Union).

The joint tourism brand identity of three localities Da Nang, Thua Thien Hue and Quang Nam
The joint tourism brand identity of three localities Da Nang, Thua Thien Hue and Quang Nam

The remarkable image of this logo is an orange-blue-green “open heart” showing the hospitality and specific tourism products of three localities consisting of culture, sea and islands, nature. This heart looking like the number 3 describes the tourism linking  of Thua Thien Hue, Da Nang and Quang Nam. Besides, the red in the logo is to express delicious food in Central Vietnam.

A common travel website (http://www.theessenceofvietnam.com) of these three localities has also been launched  to attract tourists. 

The announcement scene
The announcement scene

At the event, a series of tourism products such as “Heritage Road”, “Natural Road”, especially the 6th Quang Nam Heritage Festival 2017, Hue Traditional Craft Festival 2017 and Da Nang International Firework Display 2017 were also announced.

Source: toquoc.vn