Tourism marketing


(QNO) - Tourism marketing is indispensable for propagating the  regional advantages and potentials to tourists and businesses.

Marketing du lịch đóng vai trò quan trọng trong việc thu hút khách đến tham quan du lịch tại Quảng Nam. Ảnh: K.LINH
Tourists in Hoi An ancient town.

A project on tourism marketing for three central coastal province and cities of Vietnam including Quang Nam, Da Nang, Hue funded by European Union (EU) creates new tourism breakthroughs for these places in the coming time.

Common propagation strategy

In 2016-2017, the project will focus on electronic tourism marketing by setting up a common website for Quang Nam, Da Nang and Hue; making tourism maps, plans for cultural events such as Hoi An ancient town night, Hoi An-Japan Cultural Day, Hue Festival, Asian Beach Games, MICE Travel Mart...; developing software to evaluate the effect of tourism promotion… According to Phan Van Tu- Director of Quang Nam provincial Tourism Promotion and Information Center,  electronic tourism marketing is the current trend thanks to its positive effect. An EU’s survey shows that more than 60 percent of number of tourists find tourism information, book tour via the internet.

According to Nguyen Quoc Ky- General Director of Vietravel company, the introduction of regional tourism potentials, strengths, images of people, natural landscapes, customs, festivals, cultural events via websites, e-mails with many languages is the most effective. “If we connect with some famous webs including Google, MSN, infoseek, foreign tourists will search and get in touch with information of three localities more easily”, Mr Ky suggested.

Foreign tourists cycling in Hoi An city

Different effects

An expert from EU project Tran Tra said  that besides marketing online, marketing offline such as taking part into commercial fairs, mobile performances, cultural exhibitions, fam-trips is also in this project. Tourism marketing is effective to both national and international markets  because tourists can learn clearly about most of the services of the places ( e.g., restaurants, hotels, shopping centers) they want to visit. Moreover, payment or booking tour via the internet can help tourists save 30% of expenditure, 90% of time, especially for those who cannot get tourism information directly because of geographical distances.